John Steinbeck Essay Example for Free

John Steinbeck Essay Introduction The American dream was created by James Truslow Adams in 1931, James Truslow Adams believed that the American dream was of a land in which life should be better and richer and fuller for everyone, with opportunities for each according to ability or achievement, the American dream was targeted at poor people who wanted to have a better future, some of the things that might be in the American dream is to have a house with a nice family. In the book Of Mice and Men. The American Dream is everyone has a dream to strive for the better things in life. The poor men and women wish to be their own bosses, and actually have stability in their lives, the poor wanted to have there own homes and have a nice family. But in the 1930s there werent many or even any jobs available for the average everyday people of America. The American dream was for everyone to have a dream, the dream was created in the 1930s America, and the great depression was caused by the Wall Street crash, because of the crash many people had lost there jobs and were unemployed, any money that would have been saved in there banks, it wasnt possible for them to take it out because of the wall street crash, the entire banking system had collapsed and a huge number of banks went bust. There where many people staving and illnesses started to flood through out America. The only jobs that people could get where at ranches so there where many migrant farmers going to farm to farm trying to find a job, it was very competitive for them to get a job because every one wanted to make money so the could fill them selfs in the time of the great depression there was a big drought which caused a lot of farms to dry up. All the useable ranches where you could actually get some crops out of where in California. Many rich people had ranches in California so every one whos ranches where dried out and couldnt be used they would go to California, but not every one would have got a place because of the overcrowdings. In the story of mice and men the two men are also migrant farmers and are in need of a job at a ranch, this is how the of mice and men is linked to the great depression. George and Lennie. The relationship between George and Lennie is like a father and son relation ship, in the story lennie is represented like a child because of his disabilities and how he acts. In the story George is always telling off lennie for any thing bad which he does, a quote to represent George telling off lennie is, Aw, lennie George put his hand on Lennies shoulder , I aint taking it for meanness. This is showing two things one which is that hes telling off lennie for something bad what he has done and that at the time of telling him off hes actually being nice and saying he doesnt do it for meanness, just like a father would do. Lennie treats George like a father by always listening to him, in the story lennie mimics Georges moves, a quote showing this is, Lennie, who had been watching, imitated George exactly. He pushed himself back, drew up his knees, embraced them, and looked over to George to see whether he had it just right. This shows that George treats Lennie in a father perspective and thinks of him as a role model. George also gets Frustrated over Lennie when he doesnt listen and does bad stuff a quote showing this is, But not us! An why? Because because I got you to look after me and you got me to look after you. This is showing that if he didnt have to look after Lennie he would have a better life and George could go to a cat house when ever he wanted to and spend all his money unlike now when he has to save it up for the both of them and try and fulfil there dream as best as possible. Why George keeps Lennie around is because he doesnt want to be lonely and live his life like all the other migrant farmers which go to cat houses and spend there earned money on useless money, a quote showing this is, they come to a ranch an work up a stake and then go into town and blow their stake, and the next thing you know theyre pounding their tail on some other ranch. The quote is showing that other migrant farmers spend all there earning but George has a reason to earn money, the reason being lennie. George likes to have lennie around a quote showing this is. its a lot nicer to go around with a guy you know. The quote was when George was talking to slim and took out his feelings. George and Lennies dream is to have a house and land and to have many farm animals especially lennie he is really interested in having lots of rabbits to tend and chickens, a quote to show this dream is All kins a vegetables in the garden, and if we want a little whisky we can sell a few eggs or something, or some milk. Wed jus live there. Wed belong there. There wouldnt be no more runnin round the country and gettin fed by a Jap cook. This quote shows that George and lennie want to be free to have what they want when they want, there is no hustle of doing anything they can grow fresh vegetables on the land run around on the fields enjoying themselves and lennie can tend the rabbits which he would be pleased about. As this would be relevant to the 1930s migrant farmers, George and lennie were alone and didnt have any one to talk to and were quite lonely, a quote to show this is but not us! Because.. because I got you to look after me , and you got me to look after you and thats why this quote shows that George and lennie were together to look after each other referring to the 1930s many people didnt travel together and didnt have the right people to go to if something happened in their lives, referring to the book of mice and men George is always looking after lennie and having to care and see what he is doing where ever he goes, George is a good parent to a lennie he sometimes can get frustrated with lennie but at the same time he doest want to be lonely as he keeps him company. And the interactions he makes towards lennie to make him understand what he is doing. George and Lennies dream didnt succeed because Lennie was getting into to much trouble, like the time in weed when he started to feel that girls dress, a quote showing the time when Lennie got in trouble was, well, he seen this girl in a red dress. Dumb bastard like he is, he wants to touch ever thing he likes. Just wants to feel it. This quote shows George getting into trouble because he of his child like behaviour.

Analysis Of External And Internal Environment Marketing Essay

Analysis Of External And Internal Environment Marketing Essay A small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. Every business which starts with the small capital, few members of staff and management, dont have much branches in other areas, town or country will be called as small businesses. Small businesses often have the vision of expansion, invest more capitalisation as well as profit maximisation. Here I am taking about Fried chicken shop which is necessary to UK people. This fried chicken shop name is western fried chicken. Executive Summary: The marketing plan of Western Fried Chicken focuses on their current positioning and the effects of repositioning themselves by launching Halal Fried Chicken. With its launch, theyd also be in the list of one of the Halal food suppliers in UK. The main idea is to offer Halal fried chicken in western style as well as with a few amendments in the recipe by making it spicy to make it appealing to its extended target audience i.e. Muslims that reside in United Kingdom. The reason being Muslims prefer a slightly more spicy food than the western food. The repositioning of the brand is targeted towards the extension of its target audience by allowing access to another target group i.e. a profitable population of Muslims from all over the world, living in UK. There is a high tendency of its success as Western Fried Chicken is already liked by its existing target audience and gets good reviews if anyone is a big fan of scrumptious chicken, chips and even juicy burgers. The consumers prefer WF C more than one of its giant competitors i.e. KFC. The Buzz marketing effect would be one of the best and cost free methods of promoting their chicken. The Challenge The food industry is a mammoth industry in UK and since there is a busy lifestyle, people prefer fast food take away rather than going for fine dining. In order to survive in the food industry where there is cut throat competition with over 1, 000 individual brands and 1,700 outlets, WFC has to offer something exceptional to its existing target audience in order to retain them and also attract new ones by enabling Muslims to be carefree regarding the Halal meat and focus on providing them something according to their preferences and taste. A little effort on consumer research should be put in, in order to know about their preferences and ultimately provide better end results to them and remove chances of consumer disgust. Vision: à ¢Ã¢â€š ¬Ã‚ ¢ To establish a world class brand. à ¢Ã¢â€š ¬Ã‚ ¢ To be the leading and fastest growing fast food chain in UK. à ¢Ã¢â€š ¬Ã‚ ¢ To be synonymous with quality and profitability. à ¢Ã¢â€š ¬Ã‚ ¢ To bring innovative products and business models to customers. Mission: Providing a hot juice burger, hot testy fried wings and chips. Providing a customer nice environment and nice service. Analysis of external and internal environment of the company: EXTERNAL environment: EXTERNAL ENVIRONMENT is factors (conditions, trends, and forces) essentially outside the control of organizational members. External environmental scans are conducted to identify important factors in the external environment. This analysis is often a critical aspect in all business or strategic plans. Also known as the operating environment, this refers to market conditions, economic and political issues on the local and national levels, demographic factors, and other forces outside of a business that affect the overall success of that business. The external environment creates both risks and opportunities for a company. Companys external environment has two factors such as Micro and Macro. To study micro factors, we need to focuses on Porters five generic forces model and to study macro factors, we need to focuses on PEST analysis of the company. Organization Macro factor: Macro environment factors are external forces or components that may affect the running of a business or organization. Despite being largely beyond the control of a business, macro environment factors often require changes and shifts in operating, management, production, and marketing. There are many different types of macro environment factors, including political, economic, social, and technological concerns also known as PEST factors. Macro-environmental factor normally using by the management and professionals to scan the external environment of the business to study strategic business management. There are many factors in the Western Fried chickens macro-environment that would affect the decisions of its management. Economical Political PEST Technological Social Political: Political factors can have a profound effect on how a business is operated and managed. Tax policy, government-issued safety regulations, the availability of government contracts, and even shifts in the controlling political party may all change the macro environment for an organization. International laws, such as trade agreements and tariffs, may affect the supply and demand chains and available markets for many different businesses as well. Political factors like changes in the Tax changes, new laws, trade barriers, demographic changes and government policy changes can affect WFC. WFC has an advantage being a food outlet as there wont be any such limitations in running their business. Despite the political distress it wouldnt affect the business of food chains at all as people wont stop eating food. Therefore, in political terms it has a positive edge. Economic Environment: A market boom, recession, or growing inflation problem can all change the way a business plans for the future and operates in the present. Economic macro environment factors are often difficult to assess, since economic forecasts and analyses vary widely between experts. Unemployment levels, comparative foreign exchange rates, and the state of the global economy can all help or hurt a business ability to get components it needs and maintain stable profit levels. Envisioning the economic environment of UK where inflation is as high as 3.3424%, the business might get affected thereby, decreasing the customer footfall, but at the same time, welcoming another target market will subsidize this outcome. Social and Cultural Environment: With respect to social and cultural environment, WFC is in an excellent situation. The reason being they are providing food which is one of the basic necessities of survival of human life. Secondly when talking about culture, just as the name suggests Western Fried Chicken, their offering fits the culture of UK the best and now they are even planning to launch Halal meat which would include the understanding of western consumer groups as well as other consumer groups i.e. Muslims for whom Halal meat is sacred This would help create positive associations to their brand. Technological: Technological macro environment factors can influence how a company does business. A new type of machinery, advanced computer chip, or product created through research and development can help a company stay modernized and ahead of the market curve. Keeping up with technological advances can be something of a marathon and a gamble; smart business owners must be able to accurately identify which new developments will be truly useful, and which are merely shiny objects with no real ability to improve business. Being a food outlet, Western Fried Chicken can adapt to a few more advanced technological cooking equipment such as electrical ovens and deep fryers etc. that would be hassle free and heat the oil at a flawless level in order to provide well cooked and crispy chicken than ever before. Organization Micro Factor: Companys micro environmental factors can be explained by using Michael Porters generic five forces model. This model mainly explains the relationship between company and their potential competitors, buyers and suppliers. These five forces also affect WFC. With this analysis one can find out the best option suitable for WFC to overcome the problems in the market due to those five forces. Bargaining power of CustomerMichael Porters five forces model: Bargaining Power of Suppliers Threat of substitute Products Competitive Rivalry within industry Threat of new Entrance Threat of new Entrance: Threat of New entrants is high as there are low barriers to entry on and there is no monopoly of any food outlets. The reason being the core product i.e. fried chicken is always a hit and there are higher chances of new entrants to survive pretty well in this industry by consuming other existing businesses market share. The bargaining power of suppliers: The bargaining power of suppliers is also low as chicken which is the raw material for WFC is not a difficult item to get due to the sufficient amount of suppliers but when it comes to Halal meat then it could be taken as bargaining power of suppliers is high as a very few suppliers provide Halal meat which is near to having monopoly. The bargaining power of buyers: The bargaining power of buyers is high when it comes to fast food items as there are many other outlets such as Chicken Cottage, KFC and Dixy Chicken etc. offering the same menu. Therefore, if the customers feel that WFC is continuously over pricing then there is a possibility of switching to other competitors. Threat of substitutes: Threat of substitutes is also high as there are over 1000 individual brands in operation in UK and if in future the consumers may think that WFC is not a healthy food, they might get inclined towards healthy food such as Chinese, Thai and Subway etc. Competitive Rivalry in the industry: Competitive Rivalry in the industry is very high because there is cut throat competition in the food industry of UK. There are over 1700 outlets providing something or the other. WFC has a lot of direct and indirect competitors. Internal analysis: To analyse any companys internal environment, it is very important to focus on what are the companys strength and weaknesses. By utilizing strength, company can use this positive factor to grow in the competitive market. It shows companys uniqueness from its competitors. Why we should choose or do not choose this company, we can get idea from its strengths or weakness. By focusing on companys weaknesses management can change or improve the weak points and they can transform weakness into their strengths. Strengths: Characteristics of the business, or project team that give it an advantage over others. Good Taste: WFC is famous for providing one of the best fried chicken and chicken burgers in town. Strong Brand Conviction: When it comes to fried chicken the customers strongly prefer and the fact that WFC is open till 4am which gives it an edge over all its competitors such as KFC etc. Customer Loyalty: If a customer has once tried WFC; hed get converted into a regular customer in no time. Customer Oriented Business: WFC is somewhat an amateur customer oriented business that plans to focus on consumer preferences and meet the expectations of the consumers better. Adaptability to change: WFC is willing to change as theyre thinking on the lines introducing Halal meat and extending their target audience. Weaknesses: Weaknesses are characteristics that place the team at a disadvantage relative to others. Narrow assortment of menu: fried chicken pieces, burgers, wings and ribs with fries and drink are just too limited offerings due to which they might lose on some of the potential customers. Lack in providing value for money to the customers: According to a few customers WFC is now charging expensive rates with respect to the value they are providing in form of food. The perceived value is less than the actual value delivered to the customers. Lacks in marketing research: A little effort put towards the marketing research of existing as well as attracting new customers might help WFC to be more profitable by providing value to its target market. Business Plan: Every small and big business starts with business plan. A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. Business plans may also target changes in perception and branding by the customer, client, taxpayer, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5 year business plan is required, since investors will look for their annual return in that timeframe. The process of business plan passes through series of stages. Gather Information: WFC has gathered information about market trend in the UK. They found out that in UK there are lots of Muslim people. Age 14 45 years; teenagers who are students to adults, who are working there mostly, like fried chicken. Thats why there opening at let night 4 AM. Mission Goals: To provide a hot good quality and juice food to customer. Providing a good customer service. Increasing the income  £15000 to  £25000. Devise Strategies: At this stage WFC formulate their strategies to play in the market. Owner sit together and discuss about the market research and statistical data based on past survey. They develop the strategies on the basis of those data. Evaluation Plan: On the basis of the reports regarding monitored performance, Owner can evaluate the business plan again if he fined any gaps in their actual then targeted outcome. He can again start gathering information about actual market trend. Business plan is like a cycle. It doesnt stop once they achieved their target. Conclusion: Western Fried Chicken is operating really well in the food industry in UK and is really popular amongst its target audience. Catering to another untapped market of the Muslim population would make it a profitable venture by leaps and bounds as there are a really few Halal meat retail outlets in the UK. The opportunity is huge for the outlet which if grabbed properly can take the company into a new arena completely. I feel that this opportunity should be grabbed by the organization as there is a huge potential market available for it.

University Living as the Third Gender :: Journalism Journalistic Essays

University Living as the Third Gender In Thailand, they are called Kateoy or â€Å"Ladyboys.† In Burma, they are the Hijra and have the power to bless a child with fertility or curse it with impotence. In America, they are called transgendered, but the definition of the word is hard to pin down. â€Å"There are as many ways to be trans as there are trans people,† said Michael*, a 21-year-old Newton resident to Northeastern University’s bisexual, lesbian, gay, straight, transgendered, queer and questioning alliance (NuBiLAGA) meeting on Nov. 18. But Michael, who was born a female but now lives as a male, has his own definition. â€Å"A transgendered person is someone who does not fit with or identify with the gender identity or gender roles assigned at birth,† Michael said. The American Heritage Dictionary defines transgender as â€Å"Appearing as, wishing to be considered as, or having undergone surgery to become a member the opposite sex.† While often confused with cross-dressers who masquerade as the opposite sex on occasion, transgendered persons wish to permanently live as the opposite gender. Some opt to have surgery to match their anatomy with their lifestyle, some do not and just adopt the mannerism of the opposite gender. Scientific statistics and studies on transgendered persons border on non-existent. Since transgendered people often identify simply as male or female, it is difficult to get an accurate count of the trans population using official censuses which don’t denote â€Å"biological male/female† or â€Å"cultural male/female.† Transgendered people also cannot be included in counts of the gay and lesbian population, because if a person was biologically female, but identifies as a male and is attracted to females, they would consider themselves heterosexual and not a lesbian. As Michael addressed the group, his partner, Bailey*, a 21-year-old female to male transgendered resident of Jamaica Plains, drew four parallel lines on the dry erase board. One by one, Michael explained the significance of each line: sex, gender identity, gender expression and sexual orientation. The visual is what Michael uses to distinguish to people the differences between the terms and how each can function mutually exclusive from the others. He explained to the group that sex is dictated by chromosomes and genitalia. On one end of the spectrum is male, on the other is female and in the middle is intersex, commonly referred to hermaphrodite. On the gender expression line, Michael and Bailey created a spectrum from masculine to feminine, with androgynous or gender neutral in the middle; sexual orientation often divided between attraction to men or women.

How Internet Affects Life Essay

Nowadays, the use of Internet is increasing especially among adolescence or more accurately, students. The Internet issue is discussed by the adults and parents. Most of them are worried that the use of Internet is dangerous to their kids. Some others said that Internet may bring benefits to their children especially to those who will be sitting for an examination. On my opinion, Internet has both benefits and drawbacks. First of all, let me talk about the benefits first. As we know, Internet is mostly used by students. By surfing internet, students can visit various websites to assist their studies. The examples of popular websites are tutortv.com , unicliq.com , and tutor.com.my. They can visit the websites and revise their studies in more exciting way. Some of them are free. Students can visit it anytime they want. The websites also provide useful notes and exercises. At the same time, students can get additional information that they cannot find it in books. For instance, they can go to ‘Google’ or ‘Yahoo’ search engines to search for more ideas to write an essay. In short, Internet provides vast informations and knowledge which is very beneficial for the students. Next, Internet also provides lots of social networks such as Facebook , Twitter, MySpace and many other. Through these social networks, we can add more friends and make new friends. We can also know friends from other country as these social networks are used internationally. Other than adding friends, we can also strengthen our relationship with our friends and family who are staying far away from us using Skype. We can see them in front of our eyes eventhough they are actually far away from us through web camera. Besides, Internet also offers entertainment. We canwatch videos of our favourite artists by just one click through ‘Youtube’ website. We can also watch favourite movies without paying. Plus, there are many artists born from ‘Youtube’. So, fans can know more about the artists from Youtube. Meanwhile, 4shared.com provides tracks, videos and files that can be  downloaded for free! Internet users can enjoy themselves at anytime watching their favourite artists’ performance for free. Internet doen not only offersbenefits for students but also to those who want to gain more money. It also provides business opportunities. As for example, mudah.my gives a wide room for surfers to promote anything they want to sell. Through this, people with no job can gain money and support their lives by doing the online business. However, as I said earlier, Internet also brings bad effects to its users. Firstly, it can encourage cyber crimes. Besides that, students who spend too much time on Internet may neglect their studies and do not finish their homework. This should be avoided as studies are important especially to teenagers. Although Internet can add more friends to our list, yet, it still can develop anti-social behaviour. Not all of the users use Internet to make friends, someof them only play video games or just sit down wayching videos on Youtube. They will only sit and ignore what is happening around them. The worst thing is, they may not realise that there is an earthquake out there! This anti-social behaviour may leads to health problems. The users will just stay at home and sit in front of computer and this will cause them to be lazy couch potatoes. It will also lead to obesity. Next, most students will not attracted to surf knowledgeable websites, but wasting their time on other non-beneficial things. Wasting timeon Internet can cause students to neglect their studies. Not only time is wasted but also money. With the uses of more electricity non-stop, utility bills may increase dramatically. We just not pay for the electric bills but also internet monthly bills. The conclusion is, everything has its own benefits and drawbacks. However, it depends on how we are using it. If we spend more time using it for benefits, we will get positive effects. But if we use it more to non-beneficial things, we will get negative effects. So, it depends on you.